Jan 19, 2021
Can you trust Marketing with your Social Media play?
Before all my good friends and colleagues in the profession of Marketing get up in arms…I am not the enemy. Social Media has been the marketer’s baby ever since we all [...]
Jan 12, 2021
Is Social Selling anything more than just a buzzword?
Is Social for Sales...or is it a bunch of tall tales? If you are in the profession of sales…is Social merely a distraction from doing meaningful work? It only [...]
Sep 22, 2020
Story-Telling leads to Story-Selling: From Content to Insights to Revenue (Infographic)
Content Marketing is heir to the ‘Iron Throne of Marketing’; Social Selling is the latest episode in the epic series ‘An Evolution of B2B Sales’. Traditionally, [...]
Sep 20, 2020
10 habits of highly effective social sellers (Infographic)
In the words of author and speaker John Maxwell … “You will never change your life until you change something you do daily. The secret of your success is found in your [...]
Sep 06, 2020
I am merging traditional and digital selling – And it is working!
It is 2016. Children are born with square eyes and a smartphone glued to their hand. Half of your office is probably still weaning themselves off Pokémon Go. Words like [...]
Sep 02, 2020
What makes you healthy can also make you a good Social Seller (Infographic)
In 2009 I became a father for the first time. Two years on when my son, Zen, turned 2, I realised that my poor health was impeding my ability to run around and play with [...]
Aug 30, 2020
It is not about 'Traditional' OR 'Social' selling ... It is about 'Traditional' AND 'Social' selling
I recently read through some Social Media statistics relevant to Australia. Did you know that nearly 8 million Australians are on LinkedIn, that 5.5 million Australians [...]
