What Customers Want

 Oct 07, 2015

As customers, we all share some common and very basic needs when dealing with sales or service staff. To stay ahead of competitors, it is in the vendor's best interest to persuade their customers to purchase from them rather than another. Below are some characteristics that customers may look for in order to help them make that choice.


We want to feel welcomed and the staff member demonstrates a strong willingness to help. What we don’t want to encounter is someone who is indifferent and couldn’t be bothered with us.


We want someone who wants to understand and appreciate our particular needs and circumstances. We don’t want someone who isn’t willing to listen shows no empathy.


We want someone who treats us equally and in a reasonable manner when there is an issue, no matter what our circumstances may be. This will go a long way to keeping our business.


We want someone with the knowledge, skills, and attitude to quickly and efficiently take care of our needs. We don’t want to be given inaccurate information and poor advice which may not result in a good decision.

To learn more, take a look at New Horizons' Customer Service Training!

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About the Author:

Trish Dobe  

Trish has over 20 years of experience in organisational development, change management, and corporate learning & development both within Australia and overseas. As one of New Horizons' Professional Development trainers, Trish’s main focus is the delivery of solutions which enable organisations to measurably improve their performance. Trish specialises in the delivery of training programs in the areas of performance management, leadership, process improvement, sales and customer service. From a practical standpoint, she has held a number of roles varying from front-line through to senior management within a variety of commercial environments. With this, Trish brings her practical experience into the classroom and gives her the ability to engage professionals from junior to senior levels.

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