Jan 19, 2017

Before all my good friends and colleagues in the profession of Marketing get up in arms…I am not the enemy. Social Media has been the marketer’s baby ever since we all got LinkedIn, and Zuck made Facebook a thing. Marketing have done themselves proud.

Sales, I am looking at you. Sales, you have let the team down. You are the weakest link.

Just being on LinkedIn and wasting time reading insulting posts like this doesn’t make you a social seller. You are probably wasting your time.

Getting off social platforms is not an option either (yes, there is no easy way out!) Unless you want to come second to your competition, including social media in your sales play is no longer optional. But don’t just take my word for it.

In the below videographics, explore:

• Research comparing pipelines, conversion rates and sales lifecycles of social sellers vs. non-social sellers
• Why the modern buyer is on social media, and how sales can best reach them

For more information, take a look at New Horizons’ upcoming webinar “Is social for sales…or is it a bunch of tall tales?”, presented by our CEO and CMO Rahul Kumar.